Apple announced that it sold 7.3 million iPads last quarter and there are now more than 15 million iPads in the marketplace. While those numbers are staggering, considering the device has been out less than a year, the clear winner in the reader category is still the Kindle.
A study conducted by the Codex Group found that even people who own an iPad buy their ebooks from the Kindle store rather than Apple's iBookstore.
Two factors are at play. No. 1: The iPad is not really a reader. It is a wonderful, fun, useful device, but the backlit screen isn't conducive to the hours of reading put in by ninja readers. The Kindle, with its liquid ink technology reads just like a real book. No. 2: Convenience and business. If I can get my books from Amazon and still read them through the Kindle and Amazon has a bigger selection, better pricing, etc., then why buy through the iBookstore?
This is why apple announced last week that it is putting a stop to the Kindle and Nook apps on its iPad. Which device do you use to read your books?