You are here:   Authors Dawn Fitch

It’s all about our authors

We have a dynamic group of people who have come together for something special. They are not just leaders in their respective industries or who people who have a special gift to tell a tale or insight into a particular issue, these are also people who are passionate about the written word. They are passionate about their readers.

Take a look at our roster. Collectively our authors make up who we are as a publishing house. It is only through them that we are able to usher in the future of publishing.

Dawn Fitch

Dawn Fitch is the founder of , a handmade bath and body company. After working as a graphic designer for Sony Music for six years, she decided to step out on her own as a freelance designer.


After being diagnosed with MS, Dawn changed her life, adopting a healthier lifestyle. She began exploring holistic therapies and aromatherapy. After reading the labels on many of her cosmetic products and becoming increasingly aware of the dangerous chemicals in them, she began making her own products. Creating products that were “good for you” became a passion and in 2000, Pooka was born.


The products are currently sold in 35 Whole Foods supermarkets and online. Pooka has been featured on The Today Show, CBS evening News, Black Enterprise Magazine, Michael Baisden Radio and various media outlets.


Through Pooka, Dawn focuses on educating people on healthier living and the benefits of entrepreneurship. The Pooka warehouse also hosts groups of teen girls groups, including, Inspira performing arts and cultural center, giving them a look at the inner workings of a beauty business.


In 2002, Pooka Give Back, which focuses on donating products to worthy causes such as battered women’s shelters, Planned Parenthood, Paterson Community Health, Project Linus, Inc., was formed. Pooka Give Back strives to reach fragile children through the gift of handmade blankets and items and many other organizations and groups that are working to empower our community.