Dawn Fitch is the founder of Pooka Pure and Simple, a handmade bath and body company. After working as a graphic designer for Sony Music for six years, she decided to step out on her own as a freelance designer.
After being diagnosed with MS, Dawn changed her life, adopting a healthier lifestyle. She began exploring holistic therapies and aromatherapy. After reading the labels on many of her cosmetic products and becoming increasingly aware of the dangerous chemicals in them, she began making her own products. Creating products that were “good for you” became a passion and in 2000, Pooka was born.
The products are currently sold in 35 Whole Foods supermarkets and online. Pooka has been featured on The Today Show, CBS evening News, Black Enterprise Magazine, Michael Baisden Radio and various media outlets.
Through Pooka, Dawn focuses on educating people on healthier living and the benefits of entrepreneurship. The Pooka warehouse also hosts groups of teen girls groups, including, Inspira performing arts and cultural center, giving them a look at the inner workings of a beauty business.
In 2002, Pooka Give Back, which focuses on donating products to worthy causes such as battered women’s shelters, Planned Parenthood, Paterson Community Health, Project Linus, Inc., was formed. Pooka Give Back strives to reach fragile children through the gift of handmade blankets and items and many other organizations and groups that are working to empower our community.